How Lexi Became a 6-Figure Business Coach... Without Ever Attending Business School
Before Lexi left her job to pursue her dream, she was living a life that she described as ‘a monotonous and mundane routine that had no passion or purpose behind it’.
She’d wake up every morning, go to work, go for her workout, and usually end the night off by going out for a drink with her friends or hanging out with her boyfriend. She was making and average of $1,600 per month working between 50-60 hours a week at various sales and marketing positions.
The feeling of, ‘wasting her life’ on a lifestyle that didn’t make her happy was beginning to become overwhelming for her. She was disinterested in her work, and the feeling of being stuck in a world with no purpose led to severe anxiety attacks for her.
She had a huge passion for keeping fit and staying healthy - she’d work out religiously to keep herself level-headed through it all. However, all the workouts in the world could not change the reality of Lexi’s circumstances: she felt empty. She felt like she lacked purpose in her life and she felt completely lost.
Lexi had always dreamt of owning her own business. She was consistently working on side projects and new business ideas to fuel her creative passion. She was ambitious, but nothing was proving to be successful enough to provide her with the lifestyle she wanted.
Her side projects became like her jobs: she would jump from one to the next looking for something more fulfilling in hopes to find something that will give her purpose. She knew there was more to life than this, and she was passionate about working for herself, but she hadn’t actually found what she was specifically interested in pursuing.
She’d often hit a roadblock and need to seek further education, but she wasn’t emotionally invested enough into her business ideas to invest any real money into them.
The only interest she was actually invested into at the time was her health - but she had no idea how she could create a business idea out of this.
As her anxiety attacks became even worse, it began effecting her health. Considering how passionate Lexi was about her health and fitness, she was subconsciously forced to make decision...
Continue on the same path and continue to see the same results (or worse)
- OR -
Start focusing on finding something to make her happy and pursue it regardless of the roadblocks ahead.
In my interview with her, she mentioned ‘how funny the Universe works’ as she recalled seeing an ad to get certified as a Health Coach. She’s seen the ad a few times, but she’d never thought to spend the money to actually go through with it.
That morning was different. She took it as her sign and decided to sign up immediately.
Fast-forward to today...
Lexi is a successful, and well-known business-and-spirituality coach. She’s earns 6-figures, and she helps thousands of new coaches tap into their spirituality for success in business and life.
She took what she learned from her own life events and built a coaching package that people pay her for everyday.
She just returned from a trip to South Africa, where she was able to get her work done while she was on the go. She travels the world frequently and inspires women around the world with healthy, spiritual, and successful lifestyle.
She followed the 6-step framework to get to where she is today - and here’s exactly how she did it:
Step 1: Identify a quantifiable target income to replace your current salary / to support your current lifestyle
At the time when Lexi started, she was making $1,600 per month. She decided if she was going to pursue a dream lifestyle, she wanted to get a better picture of what her dream looked like. She wrote down her goals, including things like traveling to places she’d always wanted to visit, attending events she’d always wanted to experience, and taking up hobbies she’d always wanted to try.
She rounded up and decided that a comfortable figure that would allow her to do anything she wanted without going bankrupt would be $5,000 per month. The amount was 3x what she was making at the time, and she was intimidated at the time by the goal she’d put in front of her. She knew she had to make time for this business to actually work for her.
Step 2: Free up 2-3 weekly "time pockets"
Lexi’s immune system was feeling the remnants of her anxiety. It was causing her to develop all kinds of irregularities, so she decided to get some advice from a medical professional. She was prescribed medicine by her doctor to deal with anxiety. She was never a fan of taking over-the-the counter medicine for anything, and in this case, she knew what was causing her anxiety.
If she wanted to fix her health without reverting to drugs - she would need to make some immediate life changes. Lexi was already taking classes to become a Health Coach and she was still working a full-time job to provide for herself.
She didn’t have a lot of free time during the day, and her refusal to compromise her health left her with very few choices. She somehow needed to schedule in “business” time so that she could start hustling to get this problem dealt with.
She knew she hat to keep fit - so she scheduled in her workouts first. She then moved onto scheduling out her breakfasts, lunches, and dinners and worked the remaining space she had in her calendar.
She didn’t see a lot of available time, so she decided to go ‘beast mode’ as she described it:
- She cut out all TV completely. For her, it was a waste of time and she needed to focus on shaping her life.
- She stopped seeing her friends during the weekdays. She couldn’t waste her precious evenings spending money on expensive drinks anymore.
- She woke up earlier and slept later. She realised this wasn’t great for her health either but she had to choose the lesser of 2 evils at the time and she knew this wouldn’t be for the long-term.
- She cut out friendly social media. No more Facebook/Twitter/YouTube surfing. Check your emails, messages, and invitations once per day, and respond to anything that needed to be addressed urgently.
It wasn’t ideal, but it gave her the time she needed to do what she had to do.
Step 3: Identify and immerse into a target market to familiarise with the needs of the market
Lexi hadn’t yet decided what route to go with her health coaching yet. She’d just started her classes, but she needed to start making changes right away.
She was already a health-freak herself, and she was always getting asked to give advice on recipes and workouts by her friends and family. Lexi remembered back to when she had her own personal trainer and she was asking for the same advice. She’d learned so much about her body since then. She felt confident that knew just as much now as her trainer did back then, regardless of her credentials. She knew she could help people, so that’s where she decided to find out what kind of help they’d be willing to pay for.
Lexi started with the people she knew, first. She didn’t have enough time to meet new people, and a lot of them had already approached her for advice in the past. She spoke with her friends and family first and then moved onto friends of friends after.
She asked about their fears and frustrations with their bodies and their health. She was experienced enough to give advice on their basic frustrations, but she wanted to dig deeper into where these frustrations were rooted from.
- What are their frustrations with regards to their body and their health?
- What do they want their bodies to look like?
- What have they already tried that didn’t work for them?
- What are their weight loss goals?
- Do they follow diets? Which diets did they follow and what were they hoping to achieve with these diets?
Asking questions like this allowed Lexi to paint a picture in her mind about what the real underlying problems were.
The majority of the women she spoke to wanted to eat healthily but didn’t necessarily know what to eat and what not to eat.
They didn’t know what to do for their workouts, and the vast amount of contradictory information on the internet had them confused about what they should be doing to get results for their body types. They also wanted to lose weight, but they didn’t need to lose a lot of it. They often had some levels of insecurity that would be magnified when they weren’t taking care of themselves.
Their real struggle was that their lives weren’t organised enough to follow a specific meal and exercise plan.
The clients knew that they had to eat healthier and exercise more - but all of their previous attempts ended up being too difficult to maintain or too strict to follow. They were often left hungry and craving junk food and desserts. They felt guilty for not eating healthily, and they were upset with themselves for not being disciplined enough.
They would often feel frustrated that they never had any meal ideas. They’d go last minute grocery shopping, paying a lot of money for food that they didn’t enjoy eating. They were busy and they were all over the place. Their pursuit of a healthier lifestyle seemed to cause them more frustration than it did results.
Step 4: Identify a "niche problem" you can solve with your existing skills. Turn this skill into a solution for this key problem
What they needed, as Lexi quickly realised, was more structure in their daily lives. They wanted results but they didn’t have the right rules set in place for them. They wanted to lose weight but they didn’t realise that their daily schedule is what was causing all of the problems.
They needed to know:
- What to eat
- What not to eat
- When to eat
- What to snack on
- How to curb their cravings
- What to shop for
- What workouts to do
- When to workout
- How to hold themselves accountable to work out
If they knew what they were going to eat ahead of time, it would eliminate most of the problems they were running into right away.
They would save time and money by knowing when to visit the grocery store. They wouldn’t be forced to eat fast food when they can’t come up with a meal ideas. They’d lose weight because they’re eating the right foods.
If they knew the right exercises to do, when to do them, and they were held accountable, they would see real results quickly. The results would keep them motivated to keep up the entire workout and meal plan until their lives have incorporated the new lifestyle into their everyday lives.
Lexi also realised that these women were all very leading very busy lifestyles. They needed a solution that they’d actually be able to follow-through with given their current schedule.
Understanding this, Lexi put together an entire weight loss package that included a meal plan, an exercise plan, and time management consultation. This consultation helped her clients schedule in their meals, and their workouts around their current schedule. This included when to go grocery shopping, when to cook, and how to prep for everything ahead of time.
She ensured that the workouts were of high intensity, so that the workouts were short, and extremely effective.
The meal plan included meals that were easy to make, and quick to prepare. This made everything very easy to integrate into a busy schedule like that of her target market’s.
Step 5: Offer solution to help target customers solve their "niche problem"
Lexi approached the same women she’d spoken with during her research and offered to share advice from what she learned while creating her package.
She offered them a solution where they could lose weight, eat healthier, and feel better about themselves, while still being able to eat foods they could enjoy.
“Here’s how to lose weight, on a busy schedule, with a healthy, yet maintainable diet and workout plan. The food doesn’t suck, the workouts are quick, and it’s really easy to track with my system. Are you interested in learning more?"
It was everything that they wanted all wrapped up in a done-for-you solution.
Shortly after introducing her package, and explaining how it would solve their weight-loss problem, Lexi was able to sign on her first paying client, and the momentum picked up from there.
Step 6: Refine service, scale up and systematise to reach income target
As Lexi became more comfortable with the market, she was able to get new clients at will.
She loved the aspect of keeping her own body fit, but when it came to the business, she was still yearning for something different. Her whole life had turned into a health binge. She loved to be healthy, but she wanted to explore other areas of business with her new-found knowledge.
She’d always been very passionate with graphic design and marketing. Although she didn’t find purpose with her past jobs in that area, she did still enjoy the actual work. Because of her experience as a marketer, Lexi often helped her friends set up their websites as a little side-income hobby. She helped them plan their branding and come up with the right wording so people would stay on their websites for longer periods of time.
She was often told that she should be a business coach, but she never took it seriously until she after she saw some success with health coaching.
However, Lexi learned one key concept during her Health Coaching stint:
Look for their frustrations and solve the frustrations for them!
She wasn’t an expert in business, and she didn’t have her own successful business for others to refer to, but she noticed a frustration that a lot of these website owners had:
They had no idea how to get people to their websites.
Lexi wasn’t a professional internet marketer by any means, but she did understand their problems that needed fixing. They had no idea how to brand and market themselves.
They had Lexi to help them keep people on their sites when they visited, but they had no idea how to attract people to actually visit their sites in the first place.
She decided to take the same approach to this new idea. She approached her past website clients and asked them in-depth questions about their business and their marketing as well as the fears and frustrations that came along with it.
All she had to do was to help them solve a problem that they were either frustrated or overwhelmed with in a way that was catered to them specifically.
She followed the same 6-step framework with her website customers and she learned about all of marketing, and sales struggles that new business owners were going through.
She had dedicated the majority of her life learning how to solve these same problems, and she decided to build a brand new package on marketing and sales training for new business owners.
She promised more people coming to their site and eventually more paying clients using the sales and marketing plan she drew up specifically for the website customers she’d already helped.
Since then, Lexi has continued to add to her services, and she’s added a spiritual training for her clients to follow to lead a more easy-going, and healthy life while running their business.
She’s a 6-figure business coach and consultant and she’s transitioned her business to run completely from her laptop.
We caught up recently and I asked her to share her story in her own words. Find out how much her business cost her to set up, what it took for her to find this sucsess, and her her best tips for aspiring entrepreneurs:
find out more:
Click to view.