Here are some of the ways on how you can work towards the goal of increasing your product’s market value:
A company’s brand embodies what the whole company stands for. When you see the “Swoosh” symbol, you will never be mistaken of linking it with any other brand but Nike. Another example of a company with great branding is Apple. Their very simple and sophisticated design has given consumers an idea that getting an iPhone or a Mac makes you feel very fancy - and no kidding, they have a huge following! That’s how strong their company branding is.
Is your current branding conveying the right personality of your company? Are you attracting the right market?
Consider who you want to attract in, and what they are naturally drawn to. Colours, tones, shapes and style. Will you be super classic, or traditional, or modern, or edgy? Bright, muted, pastel, monotone? Choose colours and fonts to match your brand.
Another way to increase your product’s market value is to offer bundles of services, or ‘ packages’. Create a journey for your client to follow - what end result do they desire? Create a product or service package that will enable them to create that end result. This creates a better customer experience for your clients as they get to learn everything they need in one place - it’s a win-win situation. :)
Exhibiting Proofs of Success
If you are getting great results with your clients - flaunt it! Ask your happy clients to give testimonials about how working with you has helped them. Get them to share where they were before, and where they now are thanks to you. Ask them to share specific results where possible. Video is especially powerful. Post these testimonials on your website, product page, and also on your social media.
One of the best things you can do is to be uniquely you! Have a unique value proposition that people can associate with you. Don’t be afraid to show your personality in your brand - this will lead to you building an authentic and long-lasting relationship with your followers.
How does your brand differ from the others? Capitalise on your unique experiences - there’s always something that will separate you from the others.
What strategies have you tried to increase the perceived value of your products? Let me know in the comments.
If you’d like to know more about online business and Freedom Business Academy, you are so welcome to join my free training webinar: How to Start Your Online Business and Escape Your Job in 6 Months WITHOUT Having to Quit Your Job First - Even if You Don’t Have Time, Tech Skills or a Business Idea.
Reserve your seat by clicking the image below. See you there! :)