Do you have the skills you need to start a business?

I got an email from somebody who had watched my webinar on How to Start an Online Info Business last week and she said: “I love your webinar but I can’t start the business because I have no skills.”

I’m sorry but that’s just impossible. It’s completely impossible that you do not have any skills. Even if it’s completely basic stuff like you know how to brush your teeth, you know how to tie your shoelaces. Of course, you wouldn’t start building a business around these skills but you have skills. The issue is not that you don’t have skills, the issue is that you don’t believe in your skills. You don’t actually see your skills for what they are. I wanted to address this in today’s blog.



So how do we know whether our skills are good enough for us to start a business with? To choose the right skills, these have to be skills that not everyone has. Now, this is a bit of a grey area, because if you are very, very good at something and it comes really naturally to you, then you might not realise that it’s a skill. You might forget that other people find it really complicated and need help with.

It could be a really common thing like if you’re a creative person and you can draw really well, other people really can’t draw. They find it really, really difficult. If you’re really good at Math, other people aren’t. If you are really organised - you’re always on time - some people just have no clue on what’s happening with timings. So all of these types of things are skills.

Now in terms of creating a good business idea from them, obviously, these have to be things not everyone can do naturally themselves. Like I said, 99.9% of people can actually tie their own shoelaces - that’s not going to change the world massively if you teach people how to do that! But think of things that people actually get value from. Something that they don’t necessarily know how to do, but that you can teach them or do it for them.

In an information-based business, you are teaching or conveying information in some way; or you are offering a service where you can actually do this skill for them. An example of this would be a graphic designer or an accountant.



I’m pretty sure you have a job right now, or you had one in the past. You’re working in a profession, whether you are an accountant or you’re a lawyer, or you’re working in retail, or maybe sales.

From any of these roles, you are going to have picked up direct skills. Let’s say you’re an accountant - well, then you know how to be an accountant, you know how to crunch numbers, you know how to fill out tax returns. That’s very directly related to accounting. You could just take those skills and do that freelance. Often you can take whatever job you have right now and make that your own business by taking it freelance. There’s one super, super, super simple way to use a skill and move that into a business.

But you might have also worked on something that doesn’t have such direct skills. Let’s say you work in account management, for example. You’re working with clients, you’re handling things, you’re organising different people and stakeholders and making projects come together and keeping things on time. All of these are types of transferable skills.

In terms of making a business out of these types of skills, you’ve got two options. Firstly, you could offer a service and do this for other people, for example, offer outsourced HR to small business owners, or project management as a freelancer. Or, you could teach people how to become better at that skill instead. For example, you could coach business owners on how to hire and manage a team.

Those were just professional skills. On top, we have so many other skills which we don’t necessarily think we can monetise. We don’t think anyone’s going to pay for them.

These are often personal interests and hobbies, like art or dancing or yoga. I was just talking to someone in my Living Rosy group (you’re very welcome to join!) who creates art. She gets people giving her commissions to create portraits and that is a perfect service-based business. They can’t paint themselves, obviously, and she can paint them and then they get this beautiful picture and that is worth a lot of money to them. So that’s an example of something that you could use. If you are good at drawing, for example, you could create a business around that.



So in terms of things that you could do - I can give you a few more examples from my own clients. I have one client who teaches people how to go to the process of foaling their horses - basically, how can the horse get pregnant and give birth. Super niche but she’s doing very well with that.

Another client, Corey, started a political education company. She goes to schools and teaches kids how to become more active citizens - how to understand Parliament, etc. She had a degree in politics, but it was more her personal interest and passion. She connected that to a course helping kids and young people become more active members of society.

Another client again, Tiffany, helps women become more fertile, and manage the whole process of being pregnant from a wellness perspective with yoga and meditation, and nutrition and all the rest of it.

We have so many other different types of wellness coaches in our Freedom Business Academy too - there's Leah, who is more focused on burnout in the corporate world.

I’ve even got, one of my clients, Vanessa, who’s working on her business idea right now. She is got really into Tibetan singing bowls which are a healing method. So trying to bring that skill together with a few other healing modalities and create a result for her clients through them.

These are all such diverse examples. Some of them are things probably you would never have known that you could monetise - like that knowledge of horse foaling or an interest in politics. These are skills people just take for granted, but they are all something you could package up and create an amazing course or service for your clients with.



It is so important to understand that you do not have to be a world-leading expert. People start to get confused and discount their knowledge because that they don’t believe they have enough.

When I started my first business, I was in the corporate world. I was completely burning out and I just felt really horrendous all the time. I had no energy and my digestive system was not working well. I didn’t know it then, but I had actually developed a stress-related autoimmune disease because of the horrendous lifestyle that I was leading. I had so many physical symptoms.

Around that time I also got made redundant, which was really a blessing in disguise because it gave me that time out to focus on my health and get myself back together.

 For six months, I just focused on getting myself healthy. I got into yoga, I got into running, got into raw foods,  and nutrition and everything else. I was so lucky to have been paid out for being made redundant, and have that space for a few months to just breathe and get myself back together. This was the beginning of me starting to discover business but I hadn’t found myself yet. (I tell this story in more detail on my webinar - it’s a great one to watch).

Now fast forward, about a year from that point. I then took that knowledge that I had gained in health - from nutrition to wellness to meditation - everything else. And I put that into a blog firstly. I was just trying to help other people and share the knowledge that I’ve had gathered.

Down the line, as I learn more about business, I then set up as a health coach. But I wasn’t a published author. I didn’t have a TV show or anything like that. I was just a normal person with some information and knowledge to share.

In the beginning, I believed everyone had to have formal qualifications, so I went off and I did a nutrition course at a school in London. And I actually realised that I knew everything that was on my course! All because I had gathered so much information on my own.

Of course, you do need to be qualified, as in you do need to know enough to help people. But you must not discount the knowledge you already have. Just because you don’t actually have a piece of paper, doesn’t mean that you don’t have something really valuable to share.

For example, you may have developed a life skill, like you’ve raised your children, or you’ve learned about negotiation in your workplace. You don’t necessarily have a qualification that says you achieved X as a parent, or you can do Y for negotiation. But that doesn’t mean that you don’t have really important skills in that area - skills that others can learn from. Skills that other people will value.



Obviously, you can’t just be a fraud and start something that you have no knowledge in at all. I couldn’t like become a skydiving instructor because I have no idea how to skydive, I’ve never done it in my life before and that would be unethical and would definitely kill a lot of people! There’s a fine line: I always say that you don’t need to have a qualification but you do need to have knowledge.

There’s nothing wrong with getting a qualification. Let’s say you love yoga but you are not confident enough to actually teach it, you could do yoga certification. You know, you don’t have to, you don’t have to not take a qualification if that’s something that you want to do.

One of my clients, Sophie, is becoming a stylist and she’s in the process of that getting that qualification. She already knows a lot about styling but she’s learning more as well - more of the technical stuff, like matching colours and body shapes. She’s loving it! Her previous job is in a very male dominated industry, where she didn’t have the space to express her style. She’s building her business alongside both her job and her qualification.

But you can use something which you had experience in, but not necessarily a qualification in.  You can’t just make stuff up as you go along but you’d be surprised how much knowledge and how many skills you have across the board, in so many different areas of your life. I bet there are so many skills you are discounting right now which could be massive as a business for you and could easily replace your salary.



A lot of people freak out, saying, “I couldn’t help anyone”, “What do I know?”, “I’m not good enough”, and it’s actually making all about them. “I’m not good enough, I can’t do this”. And you’re holding on all this knowledge and all this help you could be giving other people.

So rather than sitting and freaking out about it and making this big drama - get out of your own mind. Get out of your own problems and give help to other people. This is such a mindset shift, to realise that it’s selfish not to help other people. I truly believe it is your duty. When you get past your own selfish fears and drama, you can actually use the skills you have to give to others, to share your knowledge and build a business which gets your message out there. That’s how you can help other people.

You have skills. It’s guaranteed that you have skills. You might not know what they are, or you might be discounting them, you might not believe that you are good enough. But you have skills - it’s guaranteed. I would put money on the fact that you have something which you can use and you can use and you can build into a business.



Do you want some more help to find the right business idea for you? Then grab your copy of my e-book 8 Steps to Choose Your Freedom Business Idea - yours for free today!

In 8 Steps to Choose Your Freedom Business Idea, you’ll find out:

  • How to know if your business idea is correct
  • How you can use skills and talents you already have to start your business now
  • What to focus on to ensure profitability
  • How to price your services
  • Plus 36 REAL Freedom Business examples!

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