I want to redefine what “having a business” means for you. A lot of us, before we embark on this entrepreneurial journey, we have a lot of misconceptions about what a business really is.
We see Mark Zuckerberg running a billion dollar tech start up, and we think we have to code, or get VC investors, all that very complex stuff.
But when I started my business, it was literally just me and my laptop.
It’s grown a little now - I’ve got a team of 5, but they are all remote part time workers, because I want to keep my freedom. I don’t want to have to commute to an office every day - that’s exactly what I want wanted to escape from! So I still work from home from my laptop, overlooking my beautiful view. If I want to travel, my entire business fits into my laptop sleeve and I can set up camp wherever I want to that has wifi.
Don’t make your business complicated.
What is a business?
A business, in it’s purest form, is just the provision of a service. You have something someone else needs, and to receive it, they pay you money.
Think about it: you want a smartphone to check your apps and emails on the move, so you go to the apple store and give them $600 and they provide you with an iPhone so you can stay connected when you’re out and about.
You want a warm home, so you give your gas provider money every month and they provide gas to your home.
You want to get expert feedback on a contract you need to write, so you go to a lawyer and you pay for their time to check it over.
Focus on your client
So in essence, a business is just helping people. It’s just providing them with what they need.
There is so much opportunity out there to help people with such range of needs. It could be helping people be happier, or lose weight, or train their dog, or improve their branding, or speak more confidently on stage.
To start your business, you literally just choose an area you enjoy and know something about, and ask people what they need help with.
You don’t have to be an expert
Now I know a lot of people freak out about being an expert, but here’s the thing: you don’t have to be an expert. When you’re brand new to business, you may have a lot of misconceptions about the industry, and even your own abilities.
You see people creating slick websites, and you might worry that they have decades of experience behind them. You might worry you don’t know enough to have anyone listen to you.
But in fact, most entrepreneurs online have only been in business a few years maximum. Think about it - internet marketing only really took off a few yearsago with the boom in social media platforms.
Most ‘gurus’ you follow in anything from fitness to health to blogging have only been around for a few years at most.
Drop the need to be an ‘expert’. There is no authority who deems that you have enough experience to be able to help others. In fact, if you are too experienced you are likely too far removed from your audience to fully understand their problems anymore.
Focus your niche
Instead, focus on helping people a few steps behind you - the people you really can help.
As an example, if you want piano lessons, you don’t go to Lang Lang, the world acclaimed concert pianist who has played at the Nobel Ball and all over the world. Usually you are happy with your local neighbourhood piano teacher, because they can teach you what you need to know.
Research your market
Once you know roughly what you want to do, and roughly who you want to help, you then go out and conduct market research. Meaning, you literally just ask these people who you want to help about their problem. What do they need fixed? Why are they struggling to fix it themselves? What specific needs do they have?
It helps to focus on a niched group of people, because they will all have a shared experience. The group of people you are targeting should all have the same ‘pain points’ - i.e. the same struggle that your offering can solve.
Narrow it down
Normally there are some similar demographics, like age or gender; and perhaps a certain life experience - like marriage, kids, divorce, promotion, drastic weightless - it all depends on what your industry is. For example, at Living Rosy I help women who feel really trapped in their careers. They want freedom. They are normally in the corporate world - they have crazy careers like I used to have in banking - they work long hours, but they know that life should feel different. I’m not marketing to male CEOs, or old retired ladies looking for something to occupy them. I’m focused specifically on working, stressed out women, who want to find a better way to live their life while still enjoying the financial and intellectual benefits of a stimulating career.
When you niche, you can then get to know and understand your clients’ problems at a deep level, so you can solve them. Your story will attract people who resonate with you, so share it!
`Here’s what I want you to understand from this post: even though it might seem illogical, the only way to guarantee business success is to niche down and focus on only a small section of the wider market. Being targeted in your marketing allows MORE people to join your tribe! The MORE niched you are the MORE people you will attract! This is such an important concept for marketing!
Build a bespoke solution
Once you have your niche, and you have your research, you can then build your offering to answer exactly what your markets’ needs are.
For example, I help women start businesses online. But because my women are all working hard in busy careers, they don’t have much time to spare. They aren’t prepared to leave their careers until the business has proven it will make money. So, they need a way to fast track their success and fast track the time it takes to build their business week by week. That’s exactly what Living Rosy offers them.
If you want more help to make your business launch easier, you’ll love my new free workshop The Simplest Way to Start Your Freedom Business. Head on over and register to receive the videos now!