Lead generation is one of the basics of marketing, and it’s one of the most exciting parts, too! In online business, it couldn't be more accurate when they say, “The money is in your list.” If you don’t have a list of your prospective clients, how can you get a sale? And if you cannot get a sale, how are you going to get your income?
So today, I’m sharing 5 places for you to generate leads for your new business.
The first place you might want to look for leads is social media, particularly Facebook. Why? Almost everybody is on Facebook. Facebook makes it easy for companies to be very visible to their target audience through paid advertisements. What’s great about Facebook ads is the targeting you can do: you can choose the demographics of your audience, their location, interests, even jobs and buying habits. By filtering the audience for your ads, you can then niche down to focus only on ideal potential clients.
PINTEREST AND BLOGGING
To date, Pinterest now has about 150 million active users. That’s a big pool of potential leads! Remember that Pinterest users love engaging and high-quality content with great visuals. You want to make beautiful pins which people will click and repin to their boards. By clicking on your pin, your potential client will be sent through to your website.
Usually, you create a pin for a blog post. Blogging will help you build rapport with your target audience because you can share your knowledge and personality in each post. By sharing with them what you know, you create authority in your niche and they will likely want to know more about your work. For this to generate leads, you’ll need to have a way for them to subscribe to your list. You can offer notification of future blog updates or a piece of extra free content like an ebook or webinar. website.
Come and check out all my blog posts over on Living Rosy’s Pinterest boards.
Networking online in groups and forums
Another way to market your business online is by joining online groups and forums. There are a great number of women’s entrepreneurial Facebook groups left, right and center nowadays. Search for key terms related to what you want to do or who you want to get to know: “female”, “entrepreneur”, “Etsy”, “coaching”, etc.
This is where you can get to know and engage with like-minded people. When we’re just starting our in business it can feel really lonely. By joining these groups online, I suddenly realised just how many people shared the same dreams and goals as I did. It’s a great avenue to meet friends, mentors, and also potential clients!
It’s important to go into these groups with the purpose of community, not self-promotion. Nobody wants to be plastered with your offer 5 seconds after you join - they want to get to know you. So get involved - introduce yourself and ask honest questions. Go through recent posts, or search for keywords relevant to your expertise and answer others’ questions too. As you build relationships and authority, other members will start to seek you out for advice.
I run the Living Rosy Community over on Facebook. If you’re excited to learn how an online business can offer you a Freedom Lifestyle, head on over and join us!
Networking offline at MeetUps and events
You can also get leads offline during events and summits. It’s a smart place to get your leads because there’s a big chance that the attendees of these events share the same interest as you do, but some may be a few steps behind you in knowledge and experience.
Go to events and strike a conversation with lots of people. Again, don’t go in with the intention of making a sale, but instead of building a connection. Offer to help - connect people who could collaborate, give some friendly advice and get to know the other people there. Share contact details and follow up after the event too.
Another way of creating leads is collaborating with other businesses. For example, if you are a nutrition coach, you can partner with a gym and cross-promote each other. This way, you are also getting the attention of their audience which broadens your umbrella of potential clients.
Make a list of potential businesses to collaborate with and reach out to each with a personalised message. Depending on your products or services, you may wish to profit share through affiliating for each other, which means you create a special link to your product page that identifies them as your source of the sale, and then any sales which come through that link require you to pay them the previously agreed amount.
Remember - consistent income comes from consistent marketing. Keep your business growing by continually adding to your list.
YOUR NEXT STEP
So if you want to know more about online businesses, about creating this lifestyle and getting your job, I would love you to join my free webinar. It’s called How To Start Your Online Business and Escape Your Job In Six Months WITHOUT Having To Actually Quit Your Job First.
I’m all about building your business alongside your job first. I don’t want anyone taking any crazy risks - one way to kill your self-belief is to not have some sort of safety net. Your salary is the perfect safety net.
My webinar is all about building your business alongside your job even if you don’t have time, even you don’t have tech skills, even if don’t have a business idea. We’re going to cover all that on the webinar. So I would love you to join us!
It's a great first step for you to understand what this online business world is about. You’ll hear from some of my clients and people who actually use this process, who’ve built a business and quit their job already. I hope that it will inspire you.
On the webinar, I cover three secrets:
Secret #1: How anyone can start a business even if you don’t have a business idea yet.
Most people think you have to perfect the idea first but actually, that’s wrong. I’m going to show you why.
Secret #2: How to drop the fear and doubt even if you’ve never had a business before.
Because only when you are really confident in yourself will you let yourself start taking action. Only then will you let yourself actually start creating the reality of the business, and not just keep all in your head.
Secret #3: How to build your business in less than 1 hour a day alongside your job… without any tech skills
Join the webinar here >>>