I want to talk today about the first step to take when you want to start your business. Because for most people, the reason they can’t even get going is that they have no idea what to do. So if you are brand new in business, you’re going to find this really, really helpful.
When I was speaking to a client of mine who started her business in February this year (about 6 months ago), I realised that she hadn’t made this first step. And this step is so fundamental if you actually want to get going. There are plenty of other actions you can take - and she has been working consistently - but unless you do this first step, these actions won't pay off.
Today, I just wanted to jump on, specifically to talk about something that came up in pretty much every single interview that I did. And it comes up every single time I do market research.
And it’s “How on earth do I even get started? Where do I even begin?”
That’s how people think when they’re just starting out a business. And it seems like, every single person thinks like that.
I know I definitely did and that was something that came up through all these different interviews.
I was talking to my client today about how she was feeling really exhausted. She was feeling really demotivated. She’s still in her corporate job - I know how that feels to have 40-50 work hours a week and then to have your business on top of it. It is tough - there’s no way around that.
She was feeling this lack of energy. She could have gone to bed an hour earlier - we decided that she was going to do that. She’s also going to work on her business when she’s fresh in the morning, rather than the evening. These practical things do help.
But the main issue was more that she was feeling demotivated because she was feeling overwhelmed. And the reason she was feeling overwhelmed is that she wanted everything to be perfect and to be correct.